Over 220 trade exhibitors from  across  Africa, Europe, Asia, the Middle East, North America, Indonesia, South Africa, Senegal, Pakistan, and Egypt. will storm Lagos next week to unveil their products as the continent’s largest international  three – day beauty , hair, and cosmetic event gets underway.

Describing the event as another opportunity for many new indigenous companies to expand their post pandemic business, organiser of Beauty West Africa and B to B Events, Mr Jamie Hill  said  over 4,500 attendees from around the world will utilize the fourth edition of the trade exhibition to participate in seminars and product demonstrations.

Besides, Hill said players in the value chain will also participate in beauty conferences and meet celebrities and influencers from the beauty world.

Hill said : “Excitingly, many new Nigerian companies are looking to expand their post pandemic business.

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.”Not only is it the range of exhibitors that attracts visitors, but also the Beauty Conference is a huge draw. “Once again, we will be teaming up with Ezinne Alfa, the founder of Beauty in Lagos, to curate the Beauty West Africa conference programme.”

“This will consist of many panel discussions covering hot topics across the West African Beauty sector. Topics covered will include Penetrating the African market, Beauty Founder Goals and Barriers to entry.

“We will also be welcoming a keynote address from a senior NAFDAC official tackling ‘The Dangerous Trend of Skin Bleaching in Nigeria’. We invite everyone to pre-register ahead of the event to receive complimentary entrance to the exhibition.”

Mr Hill  further said: “We look forward to seeing everyone in 2022 where Beauty West Africa will return with its biggest edition to date. Look out for new exhibitors, feature areas, panel discussions, country pavilions, prize giveaways, international hosted buyers, matchmaking software and more!”