Cadbury launches first biscuit product
Cadbury Nigeria Plc has introduced a new product known as ‘Cadbury Bournvita Biscuit’ into the Nigerian market.
The newest addition to Cadbury’s growing portfolio is the first biscuit brand in the history of the company.
Addressing business partners and other stakeholders at the media launch, Managing Director, Cadbury West Africa, Mrs. Oyeyimika Adeboye, said the launch of the Bournvita Biscuit was a milestone because it added a fourth product category to existing portfolio.
“We are delighted to introduce Nigerians to the newest chocolatey, crunchy, and tasty experience of Cadbury Bournvita Biscuit.
“Health and quality have become extremely important to our customers. They prefer snacking products that provide wholesome nourishment. Taste also continues to be a significant aspect for them, and we have capitalised on this desire to launch biscuits, following extensive market research” Adeboye said.
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Acknowledging the effort of regulatory agencies and as well as the biscuit’s unique value to consumers, she praised the National Agency for Food and Drug Administration and Control (NAFDAC), Standards Organisation of Nigeria (SON) and other regulators for their support in ensuring the company achieved its commitment to delivering top-notch quality and healthy products to Nigerians.
She said the biscuit plant will create thousands of direct and indirect jobs along the value chain, adding that the company’s growth mindset will drive it to continue introducing products that meet the needs of consumers.
The new ‘Cadbury Bournvita Biscuit’ comes in two consumer pack units of six and 10 cookies, which sell for N60 and N100 respectively. The biscuit delivers on a chocolate taste enriched with real milk and vitamins and offers a new and unique snacking option for its consumers.
Category Manager, Cocoa Beverages and Biscuit, Cadbury Nigeria, Tolulope Olaoye, said the goal was to present customers with a distinctive fun-filled experience and a diverse selection of product options.
“What we are witnessing today is consistent with this commitment. We are optimistic that this product will offer our customers a new and refreshing snacking experience with the great quality that Cadbury is known for” Olaoye said
Olaoye pointed out that through its flagship brand, Bournvita, Cadbury Nigeria has contributed to enhancing the mental and physical health of young Nigerians by leading programmes that support youth development. Some of its programmes include the Bournvita School Programme, Bournvita Tech Boot Camp, and Bourn Factor Talent Competition, which have been designed to positively impact children’s lives across the country, while encouraging them to hone relevant skills and talent for the 21st century.