Puma’s CEO becomes Adidas new boss
8th November 2022
Adidas said Tuesday that Bjorn Gulden, chief of rival outfitter Puma, would take over as its Chief Executive Officer as the German sportswear giant seeks to emerge from months of turbulence.
Gulden will take on the role from January next year, replacing current CEO Kasper Rorsted, Adidas said.
More details shortly…
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