Wabi woos retailers at festival

Electronic commerce ecosystem, Wabi, through its B2B arm, Wabi2b, has announced massive discounts for retailers in the maiden edition of its shopping festival campaign. The campaign, tagged “Boku Festival,” aims to support retailers to mitigate the effects of the current economic situation and grow their businesses through amazing sales deals on the Wabi2b platform between Friday, November 18th, 2022, and Wednesday, November 30th, 2022.

According to a statement by Wabi Nigeria Communications Manager, Femi Adeyemo, retailers in Nigeria will be getting huge discounts on a wide range of products across different categories from top FMCG brands, which offers them, including small shop owners a chance to boost their businesses

The Boku Festival is in partnership with top international and local FMCG brands such as the Nigeria Bottling Company, Diageo, Flour Mills of Nigeria, Grand Oak, PZ Cussons amongst others.

Wabi Nigeria Country Manager, Omolara Adagunodo, said the campaign is motivated by the current economic situation in the country.

“We understand the current economic situation and as always, we are committed to help our retail partners stock up their stores at the best prices. Boku Festival is a way to show our retail partners and distributors all the opportunities and power that e-commerce brings.

We have a responsibility to support retailers, including small store owners with such great deals and discounts whilst their purchasing process is seamless, so that they can increase their revenue and become competitive in a digital era.” “Our goal is to continue empowering millions of people, especially women, who made up majority of our retail partners. This is what Boku Festival is set to achieve and we are excited to have partnered with top FMCG brands and distributors in all our locations across the country,” she said.

Wabi2b is a marketplace with over 10,000 retailers that allows wholesalers and distributors in the fast-moving consumer goods space to sell their products directly to retailers and traditional stores.