February 7, 2023

President of the Outdoor Advertising Association of Nigeria (OAAN) Emmanuel Ajufo has called for collaboration between digital advertisers and regulatory agencies.

He spoke on “Regulatory Challenges and the growing need for collaboration in the Nigerian Advertising Industry” at the 10th year anniversary of Nimbus Media Ltd, a digital Out-of-Home advertising agency.

He said that while unnecessary regulations can be very challenging for players in the industry, most stakeholders are becoming more resilient and learning to adapt.

“Many players in the advertising field are business owners who just want to run their businesses without any undue pressure from regulators.

“They will typically cooperate with regulatory agencies if there is increased collaboration between the industry, regulators and governments,” he added.

He said digital advertisers should cooperate with regulators to avoid a challenging business environment.

The CEO of Nimbus Media Ltd, Wale Adegoke, said the event was an opportunity to bring together clients, partners and the advertising industry to explore a decade of innovative advertising solutions in Nigeria and chart the way forward.

According to him, it also commemorates a decade of providing innovative advertising solutions in the industry and an opportunity for professionals in the sector to thought-provoking discussions from important personalities in the sector.

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He also announced the 2022 Nimbus Aid Project winners which are all women -led businesses selected from over 580 applications across the Tech and Non-Tech categories was supported by TechCabal and Lagos State Employment Trust Fund.

Speaking on “How technology will shape the Nigerian Outdoor Advertising Industry in the future”, Executive Chairman/CEO of Torydoes Nigeria Limited David Akharume, said that while traditional outdoor advertising will remain the norm, industry practitioners must continue to innovate and collaborate. “Disruptions in the industry require collaborations so that they can have the required impact. Thankfully, much collaboration is happening now, so we’re on the right path,” he added.

For the Creative Director at Nitro 121, Oyindamola Fakile, the future of the Nigerian advertising industry must lead us to a place where stakeholders can explore all aspects of OOH advertising and get convertible results.

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