THE quest to find the boldest, most unconventional and true-born Nigerian who lives life by their own rules has commenced in the first-ever Naija Highlandah contest. The month-long search will see daring participants compete through a series of challenges to win the grand prize of two million naira and a trip to Scotland.
The Naija Highlandah challenge began on October 6 and is ongoing till November 12.
During the first phase, interested participants aged 18 years and above with the guts and wits to win the star prize on offer registered online.
They then received invitations to participate in challenges staged in 30 selected outlets until November 5. The activation phase has been exciting, with William Lawson’s ambassadors and influencers interacting with challengers.
Last weekend, they joined fun seekers at Papiee Lounge, Yaba, Dreamers Lounge, Ajao Estate, Pandova Rooftop, Okota and Red Charcoal, and Surulere for the next instalment of the challenge. They also had a good time at Barman, Yaba, Jara Supermarket, Ikeja, Spar, Opebi and Market Square, Maryland, competing to win tickets to the grand finale next month.
Daring Nigerians willing to test their mettle will continue the quest for the star prize this weekend at lounges, including Bamboo Bar, Q4, Esporta Magodo, and Jacoin Bar.
It was further gathered that malls and supermarkets that include Just Rite, and Ikeja City Mall are also locations where interested participants can join the challenge.
Sharing their experiences at some of the activations, contestants disclosed that they had been wowed by William Lawson’s whisky, brewed in Macduff, a rugged, coastal town northeast of Scotland.
Gifty Gabriel said, “It’s been a pleasant experience this evening. Watching people participate in the challenges has been hilarious, especially the men walking on high heels and the one involving tissue paper. The whisky is nice, awesome, and I would love you to try it.”
Elder Ignatius said, “it was an evening of fun, and my favourite game was walking with heels. It was so funny, and I enjoyed every bit of it.”
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The Top 10 participants with the best Highlandah attitude and highest number of points at the end of the challenges will move to the grand finale and battle it out for the ultimate Naija Highlandah title, winning a prize of 2 million Naira cash and a trip to Scotland.
Speaking about The Naija Highlandah challenge, Lerato Makume, Bacardi Marketing Manager for Nigeria, said, “William Lawson’s is known for defying the norm, making its own rules and being brazenly different, just like our liquid. This is the kind of person we are looking for among Nigerians, someone with a true Highlandah attitude. We know Nigeria is full of Highlandahs, but only one person with guts will have the glory of being William Lawson’s true-born Naija Highlandah. I challenge everyone to participate if they dare – we look forward to bumping fists with Naija Highlandahs.”
Some of the challenges Naija Highlandahs will have to beat include good-humoured ones, such as Spin The Bottle, Animal Imitation and Balloon Games. There are also bold challenges, including ‘Plank no Shots’ where contestants must plank chanting William Lawson’s throughout.
The two unconventional challenges for contestants are ‘Kaku Meter’, where they must guess the length of the bar counter – measured according to the length of a horizontally laid William Lawson’s bottle and ‘Pull No Spill’, where each person is allocated a William Lawson’s branded cup filled to the brim. Using tissue from a toilet roll, they must pull the glass toward themselves without wetting the tissue. The wetter it gets, the more likely it is to tear. Contestants are judged on who gets the cup closest to them in 30 seconds.